SR GENT | OSHKOSH BOYSWEAR DESIGN
Launching & Developing OshKosh Boyswear for the UK & European Market
As a Senior Boyswear Designer at SR Gent, I played a key role in the UK launch and expansion of OshKosh boyswear, designing and developing collections that blended heritage Americana with modern European influences. My focus was on denim, wovens, jersey, sweats, knitwear, outerwear, and accessories, ensuring a strong balance of trend, functionality, and commercial appeal.
Working closely with buyers, merchandisers, and factories, I led the development of seasonal collections from concept to production, ensuring high-quality execution and alignment with OshKosh’s brand identity. In addition, I contributed to the design of Naf Naf boyswear and Disney night & day apparel, developing licensed product in collaboration with factories in Turkey, Sri Lanka, and the Far East.
I collaborated with graphic designers to create prints, graphics, and packaging, ensuring cohesive storytelling across collections. Presenting designs and final collections to senior stakeholders, I helped shape the brand’s presence in the UK and European markets.
