WEASEL & STOAT | CREATIVE DIRECTION & BRAND DEVELOPMENT
Launching a Luxury Childrenswear Brand
As Co Founder and Creative Director of Weasel & Stoat, I led the development of a luxury childrenswear brand, overseeing the design and production of a full ready-to-wear collection for boys and girls (1-9 years). From initial concept to final showcase, I directed all aspects of the brand’s creation, including design, development, manufacturing, branding, marketing, and photography.
I defined the creative vision and trend direction, ensuring a cohesive and aspirational product offering. Working across fabric sourcing, quality control, and product refinement, I ensured the highest standards of craftsmanship. The brand’s official debut took place at Bubble London, where the collection was successfully showcased to buyers and industry professionals.
