SPORTS DIRECT | COLLECTION MANAGEMENT & PRODUCTION
Overseeing Collection Development & Production Strategy
Building on my leadership at Heatons, I was instrumental in integrating and aligning the design and production processes within Sports Direct’s growing retail structure in Ireland. I managed the full lifecycle of each in-house collection, overseeing supplier relationships, critical path management, and range execution, ensuring that all products met brand standards, market trends, and commercial targets.
In addition to in-house product development, I worked closely on licensed collections, overseeing the production of key Lonsdale and Dunlop ranges to maintain brand identity while maximising commercial potential.
